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Arrival of Beaujolais Nouveau

Arrival of Beaujolais Nouveau

The Beaujolais Nouveau 2010 has arrived in the capital. The new vintage is now available in stores in Paris, rest of France' and the world.


In a tradition that has been maintained for the past 70 years, arrival of Beaujolais nouveau is celebrated in autumn. Third Thursday of November was fixed as the Beaujolais Nouveau day in 1985 by the Institut National des Appellations d'Origine (INAO). Since then, each year on this day, the wine amateurs gather at their favourite cellars, bars or at their homes to taste Beaujolais nouveau of the year.


Beaujolais wine producing region is situated in the South-East of France, lying party in Rhône and partly in Burgundy (French 'Bourgogne') region to the North of Lyon. Produced from the 'gamay' grapes harvested in early August or late September and fermeted for just a few days, the Beaujolais a light bodied, highly acidic red wine that has to be consumed young. This means that this is a wine you would not want to keep in your cellar for long.


The tradition of Beaujolais dates back to 19th century when wine produced in the region would be sent to Lyon via the Saône river. Drinking of the newly arrived wine marked the celebration of a successful harvest. Since 1960s, the symbolism has gained momentum in France and elsewhere.