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Dia hard discount stores in Paris

Dia hard discount stores in Paris

After their roll-out on March 4th, 2 new stores of hard discount stores 'Dia' have been rolled out in Paris on April 13th, 2010 taking the total number in Paris to 4 and in France to more than 75.


These new stores have replaced the existing 'Ed' discount stores. It may be remembered that Ed and Dia both belong to the Carrefour group. As per Carrefour, the revamping is aimed at offering hard discount in city centres with a modern design with a more pleasurable shopping experience and an added emphasis on fresh produce.


The dia stores offer an assortment of 2,000 items and more than 1,700 items with the 'Dia' label. This lable is also available at Ed stores.


Carrefour is the pioneer of the hypermarket concept in France. The first hypermarket in France was opened in 1963 by Carrefour in the Parisian sub-urbs of Sainte-Geneviève-des-Bois in the Essonne department (91). The major hypermarket giants in France are E.Leclerc, Carrefour, Auchan, Casirno, Hyper U etc.


As of 2007, more than 1,500 hypermarkets are present in France as per unverified figures. The hypermarkets have a surface area of more than 2,500 sq.meters (average 5,700 sq.m) whereas supermarkets have a surface area of 400-2,500 sq.m (average 400-1,200 sq.m)*. Both these types of stores are defined as having a non-specific commercial activity with pre-dominantly food products. Since hypermarkets work on economy of scales, they are able to make products available to their customers at a lower price.



New Dia stores in Paris

54, rue des Entrepreneurs, 75015 Paris

53, Avenue d’Italie, 75013 Paris

100, de Vincennes, 75012 Paris

217, avenue de Versailles, 75016 Paris


*as per l'INSEE