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Yeshpal Sharma on Star TV-Free alliance

Yeshpal Sharma on Star TV-Free alliance

Star TV- The bouquet of leading Indian entertainment channels- is now available in France since October 2009 as a result of alliance between Free, the first broadband operator in France and Star TV. Mr.Yeshpal Sharma, STAR TV’s Vice President of Distribution and Advertising Sales for the U.K. and continental Europe, gives us the details.

 

Yeshpal Sharma

 

 

What is the nature of association between STAR TV and FREE?
YS: STAR has tied up with FREE - one of the largest IPTV platforms in France to distribute top Hindi-language channels STAR PLUS, STAR GOLD, STAR ONE, and STAR NEWS in France.

Our STAR channels were launched on 15th Oct 09, STAR’s first carriage deal in France.

 

How is FREE & STAR promoting the launch?
YS: STAR's four channels (STAR Plus, STAR One, STAR News, STAR Gold) will be free-to-air until 15th Dec, this will give people the opportunity to experience the quality of our content, hence, highlighting why we have been the top entertainment choice for both India and Pakistan on cable and satellite for the last 9 years.

After the 15th Dec, the STAR pack will be available for 19.99 Euros per month, great value when you consider you get 4 top rated channels.


What programmes do these STAR channels show?
YS:

  • STAR Plus – The leading general entertainment channel in India with the biggest shows in drama, comedy, Bollywood events, game shows and cultural programmes that connect you to India. Primetime programs on STAR PLUS include household-name soap operas such as Yeh Rishta Kya Kehlata Hai, Bollywood chat with Farah Khan on Tere Mere Beach Mein, Bidaai as well as some of the nation’s favorite reality shows Aap Ki Chacheri and Perfect Bride. Unmissable Shows: Bidaai, Weekdays at 21.30 and & Yeh Rishta, Weekdays at 20.00 on Channel 688

 

  • STAR One - A modern Hindi general entertainment channel with an exciting mix of programming that appeals to South Asians living abroad. Unmissable Shows: Mahabharat, Sat & Sun at 11.30 on Channel: 686
  • STAR Gold - A 24-hour Hindi movie channel presenting the best Bollywood blockbusters and classic movies in your living room, showcasing your favourite Bollywood stars. During the freeview watch….Unmissable Movies: throughout the month only on STAR Gold on Channel: 689
  • STAR News - India’s leading news channel that covers a range of topics from politics and business to cricket and Bollywood, keeping you up to date with the latest in India. Unmissable Shows: Wah Cricket, Daily at 22.00 & Khabar Filmi Hai, Weekdays at 15.00 on Channel: 687
 Star-TV-Free


How can I subscribe to STAR channels?
YS: FREE users in France can now tune through the Freebox to watch the STAR pack of channels. For more information, please visit http://www.free.fr/ or to subscribe to the Freebox service call 1044 (from within France) or if you already subscribe to the Freebox service, go to channels 686 – 689 and subscribe to STAR through your remote control.


About FREE

 

Free is an Iliad subsidiary. The Iliad Group is a major player in the French telecommunications and Internet access market via Free and Alice (4,371,000 ADSL subscribers as of 30 June 2009), Onetel and Iliad Télécom (fixed telephony providers) and IFW (Wimax). The Iliad Group is listed on Euronext Paris under the ticker ILD.


About STAR

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in ten languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star Jalsha, Star World, Vijay, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel).


STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com

 

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